The basis of propaganda
While examining Burke and his ideas of how the “swine”, or people if you want to be more polite, I came to a realization. In this view, the people are essentially the untamed mob that do as they please and have no regard for what guides them; they just do what they want and are guided by what pleases them. This is where many highly-educated people realized that in order for them to get what they wanted, they had to find a way to somehow control this seemingly unstoppable and unpredictable herd of people. The use of propaganda is used in every aspect of television and advertising, and, sometimes, it is just so blatant that it isn’t even hidden.
Two clear examples of this are the 2008 presidential election and the 2010 state, senatorial and gubernatorial races. Although the message switch vastly from the early to the most recent, the techniques, ploys and strategies where almost identical. It went from “Change we can believe in” to “We’re As Mad As Hell and We’re Not Going to Take It Anymore!” Of course for each year’s races, the slogans were often turned against itself such as when the slogan “Keep your change and I’ll keep my guns and religion” came about, as well “The only change you’ll see is the coins in you’re pocket where they’re done.” This year, there was a foreseeable anger growing in the midst of impatience and broken promises. The need for slogans such as “Enough is Enough” and “” resonated throughout the country.
And yet all of this has happened before, and it will happen again. The masses will always be persuaded into following what they view as the “necessary change” needed to make everything improve instantly. This very same process was used during the French Revolution. The French people as as whole were arrogant and thought they knew exactly what needed to be done in order to have a perfect society. As we can see, this obviously didn’t work out. But the people believed in what they were doing because they were directed toward that decision by propaganda.