Before today I believed that Black Friday (the day after Thanksgiving where many retail businesses cut prices so low that some people wait in line overnight) appears to be the epitome of consumerism. Merriam Webster’s online definition of consumerism is stated as:
the theory that an increasing consumption
of goods is economically desirable; also :
a preoccupation with and an inclination toward the buying
With lines that wrap around buildings early in the morning, and people leaving stores with “once-in-a-lifetime deals”, you would think that the consumption of these goods are promoting consumer interests. The catch? The deals are very limited. Competition for certain items is incredibly high. Once a person grabs an item off of a shelf, they
must get in line before the time of the sale runs out, or before the sale quota is met. But after all is said and done, and a person does
make it through the expected “holiday stress” (the irony here is sad) with the item(s) they stayed up all night for, many consumers boast about their deals to friends, families, and to those who weren’t able to reap the same benefits on the same item.
Does this remind you of something?
Maybe this will…
Thomas Hobbes explained the State of Nature as “First, competition; secondly, diffedence, thirdly; glory” (Wootton 158). Black Friday sounds pretty similar to Hobbes’ State of Nature to me.